Emic Works

Cinematographer | Commercials, Stills, & Documentary

With 17 years of experience crafting visual narratives across Asia, the Middle East, and Africa, I specialize in cinematic commercial production, lifestyle stills, and documentary filmmaking. My work centers on bringing high-profile brand visions to life through striking imagery, deep narrative impact, and a flawless balance between contemporary relevance and established brand identity.

Having partnered extensively with top-tier brands and global institutions, my portfolio reflects versatility across sports, luxury publishing, culture, travel, and international commercial campaigns:

Government, Tourism, & Luxury Publishing: Core video and stills partner for the Department of Culture and Tourism – Abu Dhabi, key visual collaborator for Assouline Abu Dhabi, Louvre Abu Dhabi, Michelin Abu Dhabi, and Etihad Airways.

Global Campaigns & Brands: Featured visual creator for the official Nutella Abu Dhabi Edition, Monopoly Abu Dhabi launch, Assouline, and high-impact digital ad screen campaigns broadcast worldwide.

Sports & Major Events: On-the-ground visual direction for world-class sports franchises and events, including the UFC, NBA, and Euroleague.

Culture, Music, & Editorial: Direct experience filming and photographing major global music icons, A-list celebrities, and producing featured editorial imagery for leading international travel magazines.

Whether hanging out of a helicopter for a tourism spot, capturing raw emotion in a documentary, or lighting a large-scale celebrity commercial, my commitment remains simple: whatever it takes to bring the vision to life.
-Emic